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Three website audience engagement measures are…


A) Unique visitors
B) Bounce rate
C) Duration
D) Pages per visit
E) Cost per sale

F) A) and D)
G) A) and B)

Correct Answer

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B, C, D

Which SWOT analysis factors include threatening external market strategies that address internal challenges of a company


A) SO
B) WT
C) ST
D) WO
E) OO

F) None of the above
G) B) and E)

Correct Answer

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The best measure used to review and control the cost of acquiring new customers is


A) Cost per click (CPC)
B) Earnings per click (EPC)
C) Cost per thousand (CPM)
D) Allowable cost per acquisition (CPA)
E) Cost per auction (CPA)

F) C) and D)
G) All of the above

Correct Answer

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D

The second S in SOSTAC stands for…


A) How will we get there?
B) Where are we going?
C) Where are we now?
D) Are we on track?
E) Are we there yet?

F) All of the above
G) A) and D)

Correct Answer

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The first S in SOSTAC stands for…


A) How will we get there?
B) Where are we going?
C) Where are we now?
D) Are we on track?
E) Are we there yet?

F) A) and D)
G) A) and B)

Correct Answer

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C

Which two parts of SOSTAC most closely relate to applying digital analytics


A) Situation
B) Objectives
C) Strategy
D) Actions
E) Control

F) All of the above
G) A) and B)

Correct Answer

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Two measures used to assess the reach and engagement delivered by display advertising


A) Cost per thousand (CPM)
B) Cost per click (CPC)
C) Allowable cost per acquisition (CPA)
D) Cost per lead
E) Cost per sale

F) A) and C)
G) C) and D)

Correct Answer

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