Question 1

Define atmospherics and describe the elements of a specific retail store's or restaurant's atmospherics that you like.

Accepted Answer

Atmospherics refers to the emotional nat...

Question 2

Which type of shopping involves activities oriented toward a specific, intended purchase or purchases?

Accepted Answer

A)   experiential
B)   utilitarian
C)   end-state
D)   acquisitionalE) A) and C)
F) B) and C)

Question 3

Jamie knows the only way she won't spend too much money is to stay away from the mall because she can't control her spending if she goes; Jamie has a low capacity to self-regulate her behaviour in the mall. Which term best describes Jamie?

Accepted Answer

A)   action-oriented
B)   state-oriented
C)   reactive
D)   affectively orientedE) B) and C)
F) A) and B)

Question 4

Consumers with a low capacity to self-regulate are referred to as externally-oriented.

Accepted Answer

A) True 
 B)False

Question 5

Which factor refers to how appropriate the elements of an environment are for a given environment?

Accepted Answer

A)   congruity
B)   fit
C)   relativity
D)   consistencyE) A) and D)
F) B) and C)

Question 6

Sensation is a term that refers to humans' physical and psychological processing of smells.

Accepted Answer

A) True 
 B)False

Question 7

Impulsive shopping provides the highest hedonic value to consumers.

Accepted Answer

A) True 
 B)False

Question 8

Fit refers to how appropriate the elements of an environment are for a given environment.

Accepted Answer

A) True 
 B)False

Question 9

Explain how value varies with situations.

Accepted Answer

Situational influences are things that i...

Question 10

Pop music used in the background contributes to discount store perceptions.

Accepted Answer

A) True 
 B)False

Question 11

Consumers expect personal trainers to be physically fit. Which term refers to the degree to which a trainer's appearance matches this consumer prototype and elicits a favourable response by consumers?

Accepted Answer

A)   source fit
B)   source congruity
C)   source attractiveness
D)   source comparisonE) C) and D)
F) A) and B) C

Question 12

Which term describes consumers with a high capacity to self-regulate their behaviour?

Accepted Answer

A)   action-oriented
B)   state-oriented
C)   task-oriented
D)   utilitarian-orientedE) A) and D)
F) A) and C)

Question 13

List the dimensions that impact the quality of an environment.

Accepted Answer

An environment's atmosphere is comprised...

Question 14

Research has found that consumers who perceive a product in a predominantly red background tend to think the product is of higher quality.

Accepted Answer

A) True 
 B)False

Question 15

Impulsive acts are usually spontaneous but involve long-term feelings of liberation.

Accepted Answer

A) True 
 B)False

Question 16

Which term refers to things that influence consumers that are independent of enduring consumer, brand, or product characteristics?

Accepted Answer

A)   temporary influences
B)   tangential influences
C)   interactive influences
D)   situational influencesE) None of the above
F) B) and C)

Question 17

Which term refers to humans' physical and psychological processing of smells?

Accepted Answer

A)   vestibular
B)   ocular
C)   olfactory
D)   kinesthesisE) A) and D)
F) B) and C)

Question 18

Which term refers to regularly occurring conditions that vary with the time of year?

Accepted Answer

A)   temporal factors
B)   circadian cycle
C)   sequentially
D)   seasonalityE) All of the above
F) B) and C)

Question 19

Which of the following is NOT an element of the affective quality of an environment's atmosphere?

Accepted Answer

A)   music
B)   odours
C)   knowledgeable salespeople
D)   lightsE) A) and B)
F) C) and D) C

Question 20

The term situational factors is sometimes used to refer to situational characteristics related to time.

Accepted Answer

A) True 
 B)False  False

Exam 11: Consumers in Situations

Define atmospherics and describe the elements of a specific retail store's or restaurant's atmospherics that you like.

Correct AnswerverifiedAtmospherics refers to the emotional nat...View AnswerShow Answer

Which type of shopping involves activities oriented toward a specific, intended purchase or purchases?

Correct AnswerverifiedShow Answer

Jamie knows the only way she won't spend too much money is to stay away from the mall because she can't control her spending if she goes; Jamie has a low capacity to self-regulate her behaviour in the mall. Which term best describes Jamie?

Correct AnswerverifiedShow Answer

Consumers with a low capacity to self-regulate are referred to as externally-oriented.

Correct AnswerverifiedShow Answer

Which factor refers to how appropriate the elements of an environment are for a given environment?

Correct AnswerverifiedShow Answer

Sensation is a term that refers to humans' physical and psychological processing of smells.

Correct AnswerverifiedShow Answer

Impulsive shopping provides the highest hedonic value to consumers.

Correct AnswerverifiedShow Answer

Fit refers to how appropriate the elements of an environment are for a given environment.

Correct AnswerverifiedShow Answer

Explain how value varies with situations.

Correct AnswerverifiedSituational influences are things that i...View AnswerShow Answer

Pop music used in the background contributes to discount store perceptions.

Correct AnswerverifiedShow Answer

Consumers expect personal trainers to be physically fit. Which term refers to the degree to which a trainer's appearance matches this consumer prototype and elicits a favourable response by consumers?

Correct AnswerverifiedC

Which term describes consumers with a high capacity to self-regulate their behaviour?

Correct AnswerverifiedShow Answer

List the dimensions that impact the quality of an environment.

Correct AnswerverifiedAn environment's atmosphere is comprised...View AnswerShow Answer

Research has found that consumers who perceive a product in a predominantly red background tend to think the product is of higher quality.

Correct AnswerverifiedShow Answer

Impulsive acts are usually spontaneous but involve long-term feelings of liberation.

Correct AnswerverifiedShow Answer

Which term refers to things that influence consumers that are independent of enduring consumer, brand, or product characteristics?

Correct AnswerverifiedShow Answer

Which term refers to humans' physical and psychological processing of smells?

Correct AnswerverifiedShow Answer

Which term refers to regularly occurring conditions that vary with the time of year?

Correct AnswerverifiedShow Answer

Which of the following is NOT an element of the affective quality of an environment's atmosphere?

Correct AnswerverifiedC

The term situational factors is sometimes used to refer to situational characteristics related to time.

Correct AnswerverifiedFalse

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Atmospherics refers to the emotional nat...
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Situational influences are things that i...
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C

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An environment's atmosphere is comprised...
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C

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