Question 1

Multichannel retailing is the application of different strategies for an individual channel.

Accepted Answer

A) True 
 B)False

Question 2

Identify a feature that makes an e-commerce Web site successful.

Accepted Answer

A)  Selling products at a lower price
B)  Getting back old customers
C)  Special focus on the Web site design
D)  Popularity of the Web siteE) A) and B)
F) B) and D)

Question 3

Hackers find it tougher to intrude a smart card than a credit card.

Accepted Answer

A) True 
 B)False

Question 4

In mobile ticketing,the tickets are sent to mobile devices as a text message with a(n) :

Accepted Answer

A)  morse code.
B)  alphanumeric code.
C)  genetic code.
D)  cipher code.E) B) and C)
F) A) and B)

Question 5

_____ are private stores that offer additional customer services beyond simply placing an order.

Accepted Answer

A)  Customer portals
B)  Private company marketplaces
C)  Industry consortia-sponsored marketplaces
D)  Omnichannel portalsE) C) and D)
F) B) and D)

Question 6

Which of the following is a type of Business-to-business (B2B) Web site?

Accepted Answer

A)  Omnichannel retailing
B)  The long tail
C)  A private company marketplace
D)  Multichannel retailingE) B) and C)
F) None of the above

Question 7

Which of the following is a tool used by search engines to score Web sites?

Accepted Answer

A)  Parser
B)  Crawler
C)  Cookie
D)  StickerE) A) and D)
F) A) and C)

Question 8

Identify the technique used by secure Web sites to protect the confidentiality of online transactions.

Accepted Answer

A)  Encryption and authorization
B)  Decryption and authentication
C)  Encryption and authentication
D)  Decryption and authorizationE) All of the above
F) None of the above

Question 9

Which of the following features of a website ensures that visitors return to the site?

Accepted Answer

A)  Sticky
B)  Navigation
C)  Bookmark
D)  CookieE) None of the above
F) A) and D)

Question 10

_____ retailing is the application of the same business strategy across all marketing channels.

Accepted Answer

A)  Multichannel
B)  Long tail
C)  Omnichannel
D)  ConvenienceE) A) and C)
F) A) and D)

Question 11

E-commerce reduces operating efficiencies.

Accepted Answer

A) True 
 B)False

Question 12

Identify the component present in a smart card that can process instructions and store data for use in various applications.

Accepted Answer

A)  Macrochip
B)  Microchip
C)  Magnetic tape
D)  Magnetic stripeE) A) and B)
F) A) and D)

Question 13

Creating a social networking profile will hamper the popularity of a Web site.

Accepted Answer

A) True 
 B)False

Question 14

A way of drawing customers to a Web site is by:

Accepted Answer

A)  generating a referral link for them.
B)  making the return process easier.
C)  asking them to review a recently purchased item.
D)  thanking them for the recently purchased item.E) B) and C)
F) A) and C)

Question 15

Buyers need to enter a company's identification code and password to make a purchase from a selection of products at a prenegotiated price in:

Accepted Answer

A)  private stores.
B)  omnichannel retailing.
C)  e-governance.
D)  e-procurement software.E) A) and D)
F) None of the above

Question 16

_____ involves the exchange of money for goods and services over electronic networks.

Accepted Answer

A)  E-mail
B)  E-meeting
C)  E-commerce
D)  E-governanceE) None of the above
F) A) and D)

Question 17

Which of the following is an approach followed by Web sites to overcome cultural and linguistic obstacles?

Accepted Answer

A)  Think globally,act locally
B)  Think locally,act globally
C)  Think locally,act locally
D)  Think globally,act globallyE) All of the above
F) A) and B)

Question 18

Identify the technology that measures and analyzes human physical characteristics such as eye retinas,fingerprints,or voice patterns for security purposes.

Accepted Answer

A)  Cryptography
B)  Biometrics
C)  Phishing
D)  SteganographyE) All of the above
F) C) and D)

Question 19

Identify the drawback of a dedicated server when compared to a shared server environment.

Accepted Answer

A)  Expensive
B)  Reduced performance
C)  Low reliability
D)  InsecureE) A) and D)
F) B) and D)

Question 20

Identify the feature that involves the storing,serving,and creating backup of files for one or more Web sites.

Accepted Answer

A)  Web server hosting
B)  Web site hosting
C)  Web browser hosting
D)  Proxy server hostingE) B) and C)
F) A) and C)

Exam 7: E-Commerce

In mobile ticketing,the tickets are sent to mobile devices as a text message with a(n) :

Correct AnswerverifiedShow Answer

Identify a feature that makes an e-commerce Web site successful.

Correct AnswerverifiedShow Answer

E-commerce reduces operating efficiencies.

Correct AnswerverifiedShow Answer

Identify the drawback of a dedicated server when compared to a shared server environment.

Correct AnswerverifiedShow Answer

Hackers find it tougher to intrude a smart card than a credit card.

Correct AnswerverifiedShow Answer

Multichannel retailing is the application of different strategies for an individual channel.

Correct AnswerverifiedShow Answer

Identify the technique used by secure Web sites to protect the confidentiality of online transactions.

Correct AnswerverifiedShow Answer

Identify the feature that involves the storing,serving,and creating backup of files for one or more Web sites.

Correct AnswerverifiedShow Answer

Identify the technology that measures and analyzes human physical characteristics such as eye retinas,fingerprints,or voice patterns for security purposes.

Correct AnswerverifiedShow Answer

_____ retailing is the application of the same business strategy across all marketing channels.

Correct AnswerverifiedShow Answer

Which of the following features of a website ensures that visitors return to the site?

Correct AnswerverifiedShow Answer

Which of the following is an approach followed by Web sites to overcome cultural and linguistic obstacles?

Correct AnswerverifiedShow Answer

_____ involves the exchange of money for goods and services over electronic networks.

Correct AnswerverifiedShow Answer

Creating a social networking profile will hamper the popularity of a Web site.

Correct AnswerverifiedShow Answer

_____ are private stores that offer additional customer services beyond simply placing an order.

Correct AnswerverifiedShow Answer

Identify the component present in a smart card that can process instructions and store data for use in various applications.

Correct AnswerverifiedShow Answer

Which of the following is a tool used by search engines to score Web sites?

Correct AnswerverifiedShow Answer

Buyers need to enter a company's identification code and password to make a purchase from a selection of products at a prenegotiated price in:

Correct AnswerverifiedShow Answer

A way of drawing customers to a Web site is by:

Correct AnswerverifiedShow Answer

Which of the following is a type of Business-to-business (B2B) Web site?

Correct AnswerverifiedShow Answer

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